Course Search Results

  • MKTG 4890: Internship

    1.00 - 12.00 Credits
    Southern Utah University

    Description unavailable. (Fall, Spring) [Pass/Fail]Prerequisite(s): Department Chair permissionRepeatable for Add?l Credit? Yes - Total Credits: 12Registration Restriction(s): None
    ShareMKTG 4890 - Internship

  • MKTG 4900: Special Topics

    1.00 - 3.00 Credits
    Southern Utah University

    Description unavailable. (Fall, Spring) [Graded (Standard Letter)]Repeatable for Add?l Credit? Yes - Total Credits: 6Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor
    ShareMKTG 4900 - Special Topics

  • MKTG 4930: Advanced Sales Techniques and Strategies

    3.00 Credits
    Southern Utah University

    This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training, and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Spring) [Graded (Standard Letter)]Prerequisite(s): MKTG 2930 - Prerequisite Min. Grade: D-Registration Restriction(s): None Prerequisite:    MKTG 2930
    ShareMKTG 4930 - Advanced Sales Techniques and Strategies

  • MKTG 4950: Marketing Management

    3.00 Credits
    Southern Utah University

    The marketing capstone course. The overall function from a managerial viewpoint. Provides an opportunity to integrate marketing concepts and frameworks. Should be taken in last semester. (Spring, Summer - As Needed) [Graded (Standard Letter)]Prerequisite(s): FIN 3250 and MGMT 3180 and MKTG 3010 and MKTG 4100 and MKTG 3930 - Prerequisite Min. Grade: D-Registration Restriction(s): None Prerequisite:    FIN 3250 A MGMT 3180 A MKTG 3010 A MKTG 3030 A MKTG 4100 A MKTG 3930
    ShareMKTG 4950 - Marketing Management

  • MKTG 6000: Foundations of Marketing and Marketing Research

    3.00 Credits
    Southern Utah University

    Covers the analysis of competitors, consumer, and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution, and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As Needed) [Graded (Standard Letter)]Registration Restriction(s): Arts Administration or MBA majors only
    ShareMKTG 6000 - Foundations of Marketing and Marketing Research

  • MKTG 6200: Marketing

    3.00 Credits
    Southern Utah University

    This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. (Fall - 1st Session, Spring - 1st Session, Summer - 2nd Session) [Graded (Standard Letter)]Prerequisite(s): MGMT 6100 or advisor permission - Prerequisite Min. Grade: CRegistration Restriction(s): MBA majors only Prerequisite:    MGMT 6100
    ShareMKTG 6200 - Marketing

  • MKTG 6300: Marketing Analytics

    3.00 Credits
    Southern Utah University

    This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today?s marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded (Standard Letter)]Prerequisite(s): ANLY 6100 or MKTG 6200 - Prerequisite Min. Grade: CRegistration Restriction(s): MBA or MSBA majors only Prerequisite:    ANLY 6100 O MKTG 6200
    ShareMKTG 6300 - Marketing Analytics

  • MKTG 6500: Business to Business (B2B) Marketing

    3.00 Credits
    Southern Utah University

    This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, projects, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships. (Spring - 1st Session, Summer - 2nd Session) [Graded (Standard Letter)]Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: CRegistration Restriction(s): MBA or MSBA majors only Prerequisite:    MKTG 6200
    ShareMKTG 6500 - Business to Business (B2B) Marketing

  • MKTG 6890: Internship

    1.00 - 12.00 Credits
    Southern Utah University

    Description unavailable. (As Needed) [Pass/Fail]Repeatable for Add?l Credit? Yes - Total Credits: 12Registration Restriction(s): None
    ShareMKTG 6890 - Internship

  • MKTG 6930: Integrated Marketing

    3.00 Credits
    Southern Utah University

    Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded (Standard Letter)]Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: CRegistration Restriction(s): Admission into the MBA program Prerequisite:    MKTG 6200
    ShareMKTG 6930 - Integrated Marketing